Hollywood ofrece películas gratis durante una semana en Reino Unido
- Los internautas disponen de 20 libras (24 euros) para gastar en películas ofrecidas por una página web de vídeo.
- Los estudios que participan en esta iniciativa son Paramount, Sony Pictures, Universal, 20Th Century Fox y Warner Bros
Varios estudios de Hollywood se han asociado con la web Blinkbox para ofrecer a lo largo de esta semana parte de su catálogo de manera gratuita vía streaming, en una iniciativa promovida por la academia de cine británica para combatir la piratería.
La campaña ‘Full Stream Ahead’ incluye 20 libras (24 euros) para los usuarios de la web a gastar en películas como Avatar, Sherlock Holmes o Up in the Air. Los estudios que participan en esta iniciativa son Paramount, Sony Pictures, Universal, 20Th Century Fox y Warner Bros.
El éxito de Spotify ha animado a los grandes productores a confiar en nuevos modelos de streaming para atraer a los jóvenes espectadores. En Reino Unido hay servicios de streaming con buena aceptación como BBC iPlayer, 4oD o ITV Player, según The Guardian.
El cofundador de BlinkBox, Michael Comish, reconoció que en caso de que la oferta sea aceptada por muchos usuarios será “muy costoso”. “Pero el coste de no hacer nada ahora sería superior de cara al futuro. Si no luchamos por un servicio de streaming es probable que perdamos a los usuarios”, aseguró.
Un estudio de Global Web Index mostró el año pasado que los usuarios de Internet aumentaban las descargas ilegales debido a una falta de modelo alternativo al actual. Así, el 45% de los encuestados aseguraba que pagaría por descargas si hubiera una propuesta para facilitar este servicio.
Estraído de: EUROPA PRESS, publicado por 20minutos
Hollywood ofrece películas gratis,
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